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How Consumers’ Pursuit of Well-Being Impacts Beauty and Household Care

Circana’s new research finds more than 55 ways consumers pursue their well-being across various sectors.

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By: Christine Esposito

Editor-in-Chief

Circana has released a new report highlighting opportunities emerging from the growing global interest in well-being. The report—“Tapping Into the Global Consumer Well-Being Opportunity”—reveals the complexity of personal well-being, with consumers turning to solutions as varied as physical activity, social media, food, pet ownership, beauty, and books, among many other products and services, to harmonize their physical, mental and social well-being.  Circana says it identified more than...

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